Darren's Unique Value Proposition (UVP)

Not all Sources are Created Equal:
Choose your source carefully!

As a beginner, I didn't even know the right questions to ask. 

As a beginner, you won't know the right questions to ask either. This is one of the many problems of being a beginner and the very reason you need to be very careful in selecting your source of information, training, or mentoring.

It is for this reason that I offer my Unique Value Proposition to you. 

What value do I have the ability to bring to you and your world, and how is it unique to the endless other sources you can go to.

And to me, it all begins with TRUST!

Trust Is Everything

Nothing in life happens without some degree of trust.

But trust can be tricky.

Often when we use the word “trust” it is at a very casual level. I trust my best friend, I trust my doctor, or I trust my auto mechanic.

But would you trust your doctor to work on your car?

Unlikely.

Would you trust your auto mechanic with personal information like you would your trusted best friend?

Unlikely again.

Trust vs. Competency

Let’s take the concept of trust even further.

You trust your doctor to your basic health concerns, but would you trust this same doctor to perform brain surgery on you if you suddenly developed a brain tumor?

Probably not.

Despite how much you trust your family doctor, you also understand that your family doctor would not be competent to perform brain surgery.

Brain surgery is tricky.

All the trust in the world will not suddenly make your family doctor competent as a brain surgeon.

Trust and Competence

I am certain all of us would want both a person who is competent and a person we can trust.

But trust does not guarantee competence, just as competence does not guarantee trust.

Your auto mechanic might be extremely competent as a mechanic, but may not be trustworthy as a person.

The same competent mechanic who has always fixed your car, may be the same competent mechanic who has dishonestly been recommending service on your car that is not needed.

Competence and Experience

Let’s take this subject of trust and push it even further by adding “experience”.

Experience is a unique quality. Experience can’t be taught.

Education, certification, and qualification can be taught, but none of these guarantee the kind of competence that can only be had through first-hand experience.

But not all experience is created equal.

I may have lots of experience detailing cars of all kinds, but may have zero experience working on boats or RV’s of any kind.

Suddenly I went from being a very competent car detailer, to a very incompetent boat or RV detailer.

My experience will largely determine my competency. And more precisely, the type of experience will affect my competency even further.

Just because a person has lots of experience, does not necessarily make them competent.

Competence will be case dependent, just as it will be relative to experience.

I will fall back onto our trusted family doctor.

A doctor who is trustworthy, competent, and has experience dealing with basic health issues as a family doctor, would prove to be completely incompetent as a brain surgeon.

Once again, all the trust in the world will not compensate for that doctor's lack of training, certification, and experience as a brain surgeon.

Expert Epidemic

Technology now allows anyone a free platform from which to create the “appearance of experience”.

Any trip onto social media will deliver endless examples of so-called experts who have become very good at maintaining the appearance of experience.

Guy's who have learned how to talk the talk, despite having never walked the walk.

• No real training
• No real business
• No real-world experience

Add some hype here and there, add some new terminology along the way, and suddenly you have become the next “YouTube Detailer” sensation!

And don’t forget to take plenty of pictures and videos along the way to build that social proof.

Social proof that will deliver these so-called experts thousands of followers too inexperienced to know the difference between real-world experience, and the appearance of experience.

You Have A Very Big Problem

You are a beginner. This means a few things:

• You have minimal experience
• You have minimal training
• You won't be asking the right questions

As a beginner, you also have a very big target on your head!

An endless supply of self-proclaimed experts and so-called professionals who make up the “Grifter Economy” of YouTube detailers who are selling something.

Guys with the appearance of experience, but guys with no actual real-world experience.

Your big problem as a beginner is that you will not have the knowledge nor the experience to know the difference between good information, bad information, or completely false information!

As the saying goes:

“If you think education is expensive, try ignorance” 

In The Beginning

Where you are, I once was. Where I am, you may become.

I too was a beginner over 30 years ago. Life as a beginner sucks!

I have followed a hundred different paths, given by a hundred different people.

Advice from people that really had no business giving advice.

But that was then. My "then" is different than your "now". Now you are dealing with the exact opposite problem that I had to deal with.

“Information Overload”!

Welcome to the digital world of free information called the Internet.
Endless choices from endless voices.

The Truth Hurts!

But the truth will set you free. And the truth is not always free.

I only offer truth. But if you can't handle the truth, there are many other options for you.

• Want to be lied to?
• Need your ego floated?
• Need someone to say it's not your fault?

Then you have come to the wrong place!

I’m not your friend. Chances are that I don't even know you. But that doesn't mean you don't still have questions that need answers, just as it means that I can't be your trusted source to give you the answers you are seeking even if we aren't friends yet, or haven't met each other yet.

"Because life doesn't care if you make it or not"

Darren's Unique Value Proposition to you as a beginner:

My goal is to deliver exactly what I wish I had when I first started out:

• Provide you with the exact information I wish I had as a beginner
• Advice from my real-world of business
• Operating in a way that develops trust at every level between you and me
• No hype
• No B.S.
• No hidden agenda

Sincerely,

Darren Priest